Book Trailer Dos and Don'ts
We've all seen awful book trailers. You know them. They look like the teaser to the high school AV club's newest production. They have actors who are as animated as my eight-year-old pug after a steak. The guy doing the voiceover is as garbled as a livestock auctioneer. No one watches past the first ten seconds.
But what makes a good trailer? In my opinion, it's a trailer that doesn't try to be a cheap imitation of the film version but revels in the idea that it's showcasing a book. It shows images for scenes in the story. It gets across the main storyline. Ideally, it has some reviews.
Author C. Michele Dorsey's book No Virgin Island takes place in The Virgin Islands. So, she showed images of The Virgin Islands and a courtroom. You get a sense, immediately, of setting and tone from the trailer. And that's the point.
I tried to do this with my book trailer for Dark Turns as well. The story is a thriller that takes place at an elite prep school with a highly competitive ballet dance program. I used the newspaper articles to get across some main plot points in the story. You have to read a bit in my book trailer. Hopefully, if you're a reader, you don't mind that.